Updated identity for the charity that Alicia Keys started to help fight the AIDS epidemic in Africa.

This children’s show production agency sought a logo that was both charming and musical—but still maintained some dignity.

African/American: Making the Nation’s Table at the Museum of Food & Drink chronicled the untold story of how slavery forever changed the palate of American cuisine. The mark was inspired by a 100ft quilt that anchored the exhibition’s content.

The mark for this dance company scales exponetially—at its smallest, it reads as both a 6 and human bodies. At its largest, its intricate detail allows for bold cropping for use in advertisements and marketing, stretching the tight budget of the independent dance company.

The agency’s name—born from research that indicated that Americans have 484 friends over their lifetime—inspired an identity that transformed the number 2 into a human avatar. The core mark of two 2s hugging was supplemented by a pattern to be used as envelope liners, wrapping paper, and for note cards and correspondence.

Prior to their merger with Northwell Health, I was commissioned to redesign Lenox Hill Hospital’s identity to mark their merger with Manhattan Ear, Nose & Throat.