https://www.matthewmcnerney.com/yorkstcatering daily 0.75 2015-10-04 https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1414466478787-AG66FYY8SG0AX1WD8VBO/image-asset.jpeg York Street Catering - York Street Catering https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1414466478787-AG66FYY8SG0AX1WD8VBO/image-asset.jpeg York Street Catering - York Street Catering https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1414500021734-YMIV5P2YKLONLDUWV1OL/YorkSt_Catering.jpg York Street Catering - York Street Catering Catalogue https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1414500024193-7E3GLK5OEWQ5W6E48FD0/YorkSt_Menu.jpg York Street Catering https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1414501175678-UULA5FND0ZIB3ZK6GYJ7/image-asset.jpeg York Street Catering https://www.matthewmcnerney.com/jewishmuseum daily 0.75 2021-02-10 https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1602469551640-1QV63DAN6EKQ5EAT68X1/20171018_MM_Portfolio.016.png Jewish Museum & Tolerance Center: Moscow, Russia https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1602469551640-1QV63DAN6EKQ5EAT68X1/20171018_MM_Portfolio.016.png Jewish Museum & Tolerance Center: Moscow, Russia https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1546296141719-49P79I7ZYGS9ECVCO5T9/20171018_MM_Portfolio.025.png Jewish Museum & Tolerance Center: Moscow, Russia - The Shtetl Visitors are invited to explore a traditional shtetl, visiting a synagogue, a school, a typical home on sabbath, and explore the role of work, including a metalworker and a tailor. https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1546296273000-LULALY8RZMWGOS8KE1GE/20171018_MM_Portfolio.034.png Jewish Museum & Tolerance Center: Moscow, Russia - Shtetl Entrance The recreated environment of the Shtetl includes 18 foot high theatrical scrims, as well as actual architectural elements from a real Shtetl, including the fenestrations pictured here. https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1546296325757-4KLNVV27TRMC22S5TJFY/20171018_MM_Portfolio.037.png Jewish Museum & Tolerance Center: Moscow, Russia - Shtetl: Sculptures https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1546296202337-806BJJJX2F3FUVH0AU47/20171018_MM_Portfolio.028.png Jewish Museum & Tolerance Center: Moscow, Russia - Shtetl: Marketplace A view into the market in the larger Shtetl exhibit. Sculptures of Jewish community members were installed throughout the space. https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1546296306901-XSUCNPNVAGXC9K8Q1CBT/20171018_MM_Portfolio.035.png Jewish Museum & Tolerance Center: Moscow, Russia - Shtetl: Barrel Interactive Simply waving your hand over the image of the apples triggered the image to “erase” and reveal another image below, to highlight other typical items sold in the market. https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1546296307338-HYPQ4IHSEQOBFRRUL5JQ/20171018_MM_Portfolio.036.png Jewish Museum & Tolerance Center: Moscow, Russia - Shtetl: Musicians A klezmer band activates the neighborhood. Standing near the instruments triggers localized audio samples. https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1546296227357-0QG8DAFPR6X8B7P2IZ2A/20171018_MM_Portfolio.031.png Jewish Museum & Tolerance Center: Moscow, Russia - War & Revolution Constructivist aesthetics and chaotic architecture helped communicate the violent upheaval during the First World War and ensuing revolutions. https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1546296172316-HG7NPMILBYZBVV0C72X2/20171018_MM_Portfolio.026.png Jewish Museum & Tolerance Center: Moscow, Russia - Story Path Running parallel to the Russian Jewish Timeline, the Living Judaism exhibit highlights the remarkable longevity and preservation of Jewish traditions in the face of generations of persecution and suppression. https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1546296351727-ZA255UW01M1R36SZNURN/20171018_MM_Portfolio.039.png Jewish Museum & Tolerance Center: Moscow, Russia - Living Judaism: Rituals Throughout the exhibit, a spine of historical photographs, artifacts, and interpretive text highlight the unchanging traditions and sacred holidays of the Jewish calendar year. https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1546296200636-P100Z7T0C8W8WGJHA6ZK/20171018_MM_Portfolio.029.png Jewish Museum & Tolerance Center: Moscow, Russia - The Great Patriotic War A sweeping media experience unfolding on a screen over 80’ long documents the events that brought Russia into World War II and the critical battles that led to victory. https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1546296235154-58Z9J4TVXZPNJECUUJF5/20171018_MM_Portfolio.030.png Jewish Museum & Tolerance Center: Moscow, Russia - Great Patriotic War & Holocaust A T-34 Tank and full-scale aircraft anchor the completion of this exhibit, complete with first-person interviews from those who fought in the war. https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1546296171870-XH734T841U51TWC1TYD5/20171018_MM_Portfolio.027.png Jewish Museum & Tolerance Center: Moscow, Russia - Remembrance: Honoring Ancestors A contemplative space at the apex of the museum, adjacent to the Holocaust and Post-War exhibits, invites guests to honor those who lost their lives through traditional Jewish mourning techniques. https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1546296242005-4GK889WFHTRSPNIW1VP1/20171018_MM_Portfolio.032.png Jewish Museum & Tolerance Center: Moscow, Russia - Post War Apartment A recreation of a typical Soviet apartment, with a multimedia film highlighting life for a family during Communism. https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1546296272760-XBTSIO1JKYERVIODUB5C/20171018_MM_Portfolio.033.png Jewish Museum & Tolerance Center: Moscow, Russia - Post War Era During a time of mass imprisonment, gulags, and persecution, the Jewish faith was suppressed. This exhibit explored a time when the religion went underground. https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1546296326781-OTXDPHSAB003660JTXPL/20171018_MM_Portfolio.038.png Jewish Museum & Tolerance Center: Moscow, Russia - Soviet Apartment A recreated Soviet apartment, brought to life through embedded linear media, highlights the everyday life of a family in Communist Russia. https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1546296352225-33QIPS4E85CVHZTLONXU/20171018_MM_Portfolio.041.png Jewish Museum & Tolerance Center: Moscow, Russia - Custom Maps Over the course of two years, 16 custom, hand-drawn maps were developed for the project. At almost three meters tall each, the immersive maps told a far more emotional story than political borders—wars, power struggles, economic shifts, and the fight for a better world. https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1546296369749-43RP6JGTZQEZKLYV6FKE/20171018_MM_Portfolio.042.png Jewish Museum & Tolerance Center: Moscow, Russia - Custom Maps The maps—backlit and expansive—were an introductory bookmark to each new section of the museum, providing a window into the country’s zeitgeist and shifting political landscape. https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1546296378579-8NFULHPFRW6591Z4XZ7Z/20171018_MM_Portfolio.043.png Jewish Museum & Tolerance Center: Moscow, Russia - Table Interactives Each exhibit section featured a mechanical, hands-on interactive of stories that deserved a more 1:1 experience. This particular map looked closer at the Jewish Diaspora. https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1612940804690-NWDYSWF3TRVY14OV9K1T/RJMTC_Elevation.png Jewish Museum & Tolerance Center: Moscow, Russia - Story Path Elevation Elevation of one section of the Story Path, a 700-foot long graphic, 18’ high graphic containing custom illustrations, maps, photographs, quotes, artifacts, and three separate timelines. https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1546296394855-HG0G7ZOI54E99NP1L7IL/20171018_MM_Portfolio.044.png Jewish Museum & Tolerance Center: Moscow, Russia - Story Path Wrapping the entire museum, with a height of 18 feet and spanning almost 700 feet long, the Story Path contains custom illustrations, maps, photographs, quotes, artifacts, and three separate timelines. The color palette of the Path changes as time marches forward. https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1546296141488-8KAWDWAV6CJR2S9DBJB4/20171018_MM_Portfolio.024.png Jewish Museum & Tolerance Center: Moscow, Russia - Melnikov Garage The Museum is housed in the Bakhmetevsky Bus Garage, a Russian Constructivist landmark designed in 1926. Because of its unique design—supported by its ingenious roof—the expansive space has few columns. It allowed for the museum to have a completely open floor plan. https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1612940804592-AL8RYJSJBWB0D06NA3HE/RJMTC_Elevation_2.png Jewish Museum & Tolerance Center: Moscow, Russia - Wayfinding Sample elevation and detail of the wayfinding program developed for the Jewish Museum in Moscow. https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1612940823143-ZNC57NE6Q26FLEGSPKQS/HebrewGenesis.png Jewish Museum & Tolerance Center: Moscow, Russia - Genesis Animations Created dramatic animations of Hebrew text transforming into the seven days of creation. In 2012, it was a bold interactive. In 2021, it’s still a shock I convinced an Orthodox Jewish client re manipulating Hebrew characters, considering they are seen as sacred. https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1612940825802-KZTW8N9UBHHW5LJFS05U/Genesis.png Jewish Museum & Tolerance Center: Moscow, Russia - Animated Genesis https://www.matthewmcnerney.com/cma-activities daily 0.75 2024-03-04 https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1709561748171-EURHTID3FVMWU3OQARG4/image-asset.jpeg CMA: ArtLens - ARTLENS Gallery | The Cleveland Museum of Art ArtLens Exhibition is an experiential gallery that puts you—the viewer—into conversation with masterpieces of art, encouraging engagement on a personal, emotional level. ArtLens Exhibition features a collection of 20 masterworks of art that will rotate every 18 months to provide new, fresh experiences for repeat visitors. The art selection and barrier-free digital interactives inspire you to approach the museum’s collection with greater curiosity, confidence, and understanding. The exhibit uses gesture-sensing projections that respond seamlessly to body movement and facial recognition as you approach, immersing you in the experience. https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1709561748171-EURHTID3FVMWU3OQARG4/image-asset.jpeg CMA: ArtLens - ARTLENS Gallery | The Cleveland Museum of Art ArtLens Exhibition is an experiential gallery that puts you—the viewer—into conversation with masterpieces of art, encouraging engagement on a personal, emotional level. ArtLens Exhibition features a collection of 20 masterworks of art that will rotate every 18 months to provide new, fresh experiences for repeat visitors. The art selection and barrier-free digital interactives inspire you to approach the museum’s collection with greater curiosity, confidence, and understanding. The exhibit uses gesture-sensing projections that respond seamlessly to body movement and facial recognition as you approach, immersing you in the experience. https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1564460750664-KBF4LERWXPFXPDW1QU5Z/image-asset.jpeg CMA: ArtLens - ArtLens Exhibition ArtLens Exhibition is an experiential gallery that puts you—the viewer—into conversation with masterpieces of art, encouraging engagement on a personal, emotional level. ArtLens Exhibition features a collection of 20 masterworks of art that will rotate every 18 months to provide new, fresh experiences for repeat visitors. The art selection and barrier-free digital interactives inspire you to approach the museum’s collection with greater curiosity, confidence, and understanding. The exhibit uses gesture-sensing projections that respond seamlessly to body movement and facial recognition as you approach, immersing you in the experience. https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1546294390074-1T55625J9LIF4YSZDURM/CMA_ShapeSeeker.jpg CMA: ArtLens - Shape Seeker Visitors reveal geometric shapes in an artwork to decipher the compositional arrangement of elements, learning how the structure of a shape gives meaning to a work of art through its dynamism, stability, symmetry or asymmetry. https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1546294369700-QH0JLDGZAHUCD80TF9MR/BecomeanArtwork_2.jpg CMA: ArtLens - Become an Artwork Visitors generate a unique all-over composition through a snapshot of themselves and based on works in the museum’s collection. Visitors learn how works of art can be composed of rhythm, pattern, and repetition by using the palette of their own body and clothing. https://static1.squarespace.com/static/544976b6e4b06cd5a39cfdb4/5c2a941acd836676a1afb8ab/5d3fc6ce42a5dc0001e933ce/1564460723250/ CMA: ArtLens - ArtLens Gallery ArtLens Exhibition is an experiential gallery that puts you—the viewer—into conversation with masterpieces of art, encouraging engagement on a personal, emotional level. ArtLens Exhibition features a collection of 20 masterworks of art that will rotate every 18 months to provide new, fresh experiences for repeat visitors. The art selection and barrier-free digital interactives inspire you to approach the museum’s collection with greater curiosity, confidence, and understanding. The exhibit uses gesture-sensing projections that respond seamlessly to body movement and facial recognition as you approach, immersing you in the experience. https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1546294720601-TBZC98MJ5ZW8ZE357DKI/CMA_SmallBoy.png CMA: ArtLens https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1546294323273-E70OJXOPDMOG6FMGAX4I/StrikeaPose.png CMA: ArtLens - Strike a Pose Visitors are prompted to mirror the pose of a character in an artwork, in order to truly feel the physical exertion of the movement and pose. Visitors will better understand the emotions of the figure, as well as the contextual emotion of the artwork. https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1546294374151-7RPIHZBDFO8VYQ7X7XF7/BecomeanArtwork.jpg CMA: ArtLens https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1546295016943-QLNYKXKVY8P3U1W8NQYN/2Girls_Posing.png CMA: ArtLens https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1546294371953-4536N3N8SK15WMYDFXXQ/BecomeanArtist.jpg CMA: ArtLens - Become an Artist Visitors create an original artwork based on the color, composition, or pattern of an artwork in the museum’s collection. By re-interpreting an artwork while maintaining its aesthetic integrity, visitors can better understand the composition of artworks with no central focal point. https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1546294729330-ABUAZXBZ4QH274D1DE56/Happy_Crowd.png CMA: ArtLens https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1546294392753-LK6BYJBGVJDBMDN7P8NR/Gaze_Tracker.jpg CMA: ArtLens - Gaze Tracker Innovative eye-tracking technology accurately reveals where a visitor focuses when looking at the work of art, increasing the visitor’s understanding of how an artist’s compositional choices influence how they look at art. Visitors can also see an interpretation of the artist’s compositional intent as well as the artwork’s identification, gallery location, and aggregate results from other visitors. https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1546294393642-YP9QZN651XE69P7C61J0/ARTLENS_Combo.jpg CMA: ArtLens - Dress Me Up A variety of wearable objects, from fashion statements and cultural wear to unfamiliar pieces, are on display for visitors to select and wear on their body. Visitors realize the functional purpose of unfamiliar objects. https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1546294377484-23NZQUWQIHY2YZHFJJ7Z/DressMeUp.jpg CMA: ArtLens https://www.matthewmcnerney.com/the-lego-house daily 0.75 2021-01-30 https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1564544766527-GCX233RU415F7W5PCHEL/Pratt_DynamicImagery.030.jpeg The LEGO House - World Explorer Concept art for the Story section of The LEGO House. The exhibit required excessive coordination to ensure that the design could easily be cleaned and updated. Consequently, my role functionally became an urban planner, to ensure that the three sections of the exhibit: Town, City, and Island, were coherent designs. https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1564544766527-GCX233RU415F7W5PCHEL/Pratt_DynamicImagery.030.jpeg The LEGO House - World Explorer Concept art for the Story section of The LEGO House. The exhibit required excessive coordination to ensure that the design could easily be cleaned and updated. Consequently, my role functionally became an urban planner, to ensure that the three sections of the exhibit: Town, City, and Island, were coherent designs. https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1564544764759-BZB6R7F98T9WWSYSTER4/Pratt_DynamicImagery.028.jpeg The LEGO House - The LEGO House In Billund, Denmark—the birthplace of LEGO—Kjeld Kirk Kristiansen, the third-generation owner of the world’s most iconic toy, had a vision to build a permanent home for the brick. The intention of the LEGO House was to ensure that the soul of the company had a physical manifestation. Through a 12-month global design competition, RAA was selected to design the exhibitions and interactives alongside Bjarke Ingels, the building’s architect. https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1564544765257-1W23LAQVU4NXP1BIQDTS/Pratt_DynamicImagery.029.jpeg The LEGO House Rendering. The vision for the House was to create a public installation that could function as the heart of the city. The design permitted visitors to scale the exterior of the building and enter the building’s lobby without purchasing a ticket to the House. This public generosity was consistent with Billund’s commitment to be the “Capital of Children”. https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1564545044456-6CGK882ENZ5C811J7WRY/lego-house-home-of-the-brick-billund-945x630.jpg The LEGO House - Final Building Design The building was divided into four different play areas, which focused on each aspect of LEGO play. The exterior of the building reflected this segmentation as well. https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1564544788289-HE2NSGRPBCPHP72RX6AK/Pratt_DynamicImagery.053.jpeg The LEGO House - Concept Art for World Explorer I worked closely with Veronica Lawlor on this concept art, which at actual size measures over 7’ tall. These pieces became the templates for building the World Explorer’s final design. They won a gold medal from the Society of Illustrators. https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1564544788689-ULHB3VC6424VAXNU3CN1/Pratt_DynamicImagery.054.jpeg The LEGO House - Final Rendering of World Explorer https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1564544767187-8DHSJEH61STC9EBKLIS8/Pratt_DynamicImagery.031.jpeg The LEGO House - World Explorer Opens For over two years, including private consultation, I flew to Kladno, Czechia to supervise the construction of the diorama. The entire exhibit was constructed in proprietary LEGO software known as BrickBuilder, before being sent into production. https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1564545053715-3FI1PN98DHF8TS7Q09XQ/21559095_10154991954920975_6029890018838548898_n.jpg The LEGO House - World Explorer: View of the City https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1564544963869-AENXV2YRQY7Y701KPKDG/102014_LEGOHouse_VisualIdentity_Page_84.jpg The LEGO House - Imbuing the Narrative We also held the contract for The LEGO House identity and style guide. One of my favorite additions was the approach of dropping LEGO into unexpected places all over Billund. In this example, a rather crudely designed rocketship is “parked” amongst visitors’ real cars. https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1612027552127-QY6OOVN0SAWBW0HC8OLZ/LEGO_Ad_01_MM.jpg The LEGO House - LEGO House Ad Comps Print campaigns were a part of the broader communications strategy for The House. The focus of the campaign was to surround LEGO fans with their own creations, each creating a LEGO world within the white box of the LEGO House. https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1564545152900-Z5DKFLPLQ6KIB9JT5AML/21557727_10154991954290975_1483061795386791389_n.jpg The LEGO House - Masterpiece Gallery At the top of The LEGO House, the building’s keystone houses the Masterpiece Gallery, home to some of the world’s most ambitious LEGO creations, all created by the worldwide community of fans. https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1612032967967-SUDH5G4LZY3YK6NL4R53/092414_LEGOHouse_3DWayfinding_MM.png The LEGO House - LEGO House Signage All of the LEGO House signage was modeled off of the proportions and materiality of SNOT (studs not on top) bricks. The modular approach ensured that the wayfinding can be easily updated. https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1612028032756-6JDFHJPAMZZU9KZ52AOG/LEGO-HOUSE-Waterfall_v2.jpg The LEGO House - Endless Bricks Zone The Art Zone invited builders of all ages to create whatever their hearts desired in a space that visually communicated the vastness of possibilities with the Brick. I designed the waterfall (pictured), which is currently the largest LEGO sculpture in the world. https://www.matthewmcnerney.com/experiencedesign daily 0.75 2021-01-20 https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1564455946452-G31D3GM7AUKBJ9BJQBXN/CMA_BecominganArtist.jpg Experiential https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1546468142913-EPF7RUIENIWU0J1DSV21/TEN_SewingMachines.jpg Experiential - Tenement Museum: New York, NY Under One Roof, the museum’s newest exhibit, explores three modern-day immigrant families who resided on Orchard Street over the course of several generations. ©Potion View Project https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1546471057306-HHT6KAI6S2S0NT64BQE2/BecomeanArtwork_2.jpg Experiential - Cleveland Museum of Art: Cleveland, OH In the newly redesigned ArtLens Gallery, visitors are able to digitally explore over 2,000 artworks in ways never-before-possible. ©Potion View Project https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1546470890996-NUU4ORLR9GJK6FTRDRW0/LEGOHouse_Joy.jpg Experiential - The Home of the Brick: Billund, Denmark I consulted on every aspect of The LEGO House, including its programming, masterplan, sculpture design, aesthetic, retail/product strategy, and identity—even its restaurant. View Project https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1547518716399-VV1UWP4MXZLHX42X5776/01_SHI_Electric2.png Experiential - Science History Institute: Philadelphia, PA Visitors discover the fascinating science behind everyday objects in this new digital interactive exhibit. ©Potion View Project https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1546467025230-1X2UV9JSCO1T14CR47CB/Refined_ChildrensHospital.jpg Experiential - Hassenfeld Children's Hospital: New York, NY Sick patients and families confined to the hospital are empowered to virtually tour all five boroughs of the greatest city in the world. ©Potion View Project https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1546466664928-KEOXW4JAQHJRG1M60R88/NYUSB_NikolaiWalkingPurpleSM.jpg Experiential - NYU Langone Health: New York, NY An intelligent content feed curated by date, time, weather, season, and calendar—brought to life via proximity, gesture, and touch. ©Potion View Project https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1546468235805-OUN3LMIN29X4PZ0DAPP8/winstonstruye.com-0267.jpg Experiential - Kitchen of the Future: New York, NY In the heart of SoHo, the Kitchen of the Future showcased Innit’s groundbreaking AI technology, allowing customers to get a glimpse of the future of cooking convenience. ©Potion View Project https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1546466362755-9QMCNKV12V4SNMYYKL36/20171018_MM_Portfolio.016.png Experiential - Jewish Museum & Tolerance Center: Moscow, Russia The largest Jewish museum in the world, documenting over 5,000 years of Jewish history and the diaspora through cutting-edge technology and immersive storytelling. ©RAA View Project https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1546466388653-KJXGLCHGPN0QXSO7QA31/20171018_MM_Portfolio.019.png Experiential - NASCAR Hall of Fame: Charlotte, NC In the heart of NASCAR Valley, visitors are invited to join the crew and follow a week in the life of competitive racing, through hands-on interactives and digital simulators. ©RAA https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1546466423709-OZIGBYBFJ7G6GHQOVGBM/20171018_MM_Portfolio.010.png Experiential - The Newseum: Washington, DC An ever-changing, interactive exploration of the Fourth Estate and the importance of a free press, The Newseum invites visitors to step into over 500 years of journalism. ©RAA https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1546466573878-R13NWWYRC4KH828X643R/20171018_MM_Portfolio.065.png Experiential - William J. Clinton Presidential Library: Little Rock, AR A sweeping exploration of eight years of progress and prosperity, intimately documenting the public and private life of our 42nd president and the first family at the turn of the millennium. ©RAA https://www.matthewmcnerney.com/science-history-institute daily 0.75 2024-01-03 https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1564463341021-CRVVV7CMINVF5K0541O6/01_SHI_Electric_LoRes.png Science History Institute - Creating Passionately Curious Visitors The Science History Institute was faced with a fascinating challenge: a building that was never meant to be public opened its doors, creating chaos for its open archives and complicated interpretation. Laymen walking in stood in awe of the artifacts and equipment, but didn’t understand any of it. So we created the Object Explorer, a hands-on interactive exhibit that took everyday, take-for-granted objects and exposed the incredible science behind each of them. https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1564463341021-CRVVV7CMINVF5K0541O6/01_SHI_Electric_LoRes.png Science History Institute - Creating Passionately Curious Visitors The Science History Institute was faced with a fascinating challenge: a building that was never meant to be public opened its doors, creating chaos for its open archives and complicated interpretation. Laymen walking in stood in awe of the artifacts and equipment, but didn’t understand any of it. So we created the Object Explorer, a hands-on interactive exhibit that took everyday, take-for-granted objects and exposed the incredible science behind each of them. https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1704280144114-C2CGAH8XD7HIRCRN2VUD/image-asset.png Science History Institute - Science History Institute https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1564463350374-DCYX232DHME4FSN7XTML/02_SHI_3D_Objects_LoRes.png Science History Institute - 3D Printed Objects To help distinguish between other exposed artifacts and the ones you were allowed to touch, we created bold, life-sized, monochromatic 3D printed objects to satiate their desire for tactility. These totems became the key to unlocking the Object Explorer’s interface. https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1564463484905-Q9TGL9CP8SEZXACZPT2M/Syringe.png Science History Institute https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1564463360767-KJIW2O610QOWU144BE3B/03_SHI_Architecture_LoRes.png Science History Institute - Media Column In addition to creating the Object Explorer, we also refreshed this two-story high media column with an 18-minute video loop, highlighting the Periodic Table, artifacts from the collection, notable scientists, and charming ephemera. https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1564465465348-K7A4AJ125EEK0XA3BK53/Bismuth_GIF.gif Science History Institute https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1564463397051-KLI3KVZ479YJQH85WF92/06_SHI_TableView_LoRes.png Science History Institute https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1564463377977-P2HIYQHE2HT5XWPHLMQP/05_SHI_Overhead_LoRes.png Science History Institute https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1564463421566-WN06TSSAT9ASNKSQTV46/08_SHI_AsianFamily_LoRes.png Science History Institute https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1564463468982-6BO7K1075O1581HM0F3R/CocaCola.png Science History Institute https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1564463429362-2GVXVSQ9TA9VWZ7WSTIW/09_SHI_Table_Couple_LoRes.png Science History Institute https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1611109850038-B3FV792IABRRN5MPBERO/IMG_9217.JPG Science History Institute - Paper Prototyping We did extensive paper-prototyping to ensure that the flow of information was logical and compelling. It was critical to not overwhelm the user with too much information. https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1611109222835-U00N7P2G8LO68XAVLMPH/SHI_CriticalPath_2.gif Science History Institute - Prototype in Principle We explored a variety of interface options to ensure that the objects were not merely functioning as a key to unlock content, but rather as a navigational tool to curate information. https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1611109897555-3TVS393B850AZ4MPYLGA/IMG_0060.JPG Science History Institute - Massing Studies for Objects To create a coherent set of elements, we quickly mocked up crude models to align on the ideal size of each object. https://www.matthewmcnerney.com/tenement-museum daily 0.75 2020-10-12 https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1564461448200-25GQP5S2Y6FI7DMA9SNK/Potion-LES-TNMT-MSM-1069.jpg Tenement Museum https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1564461448200-25GQP5S2Y6FI7DMA9SNK/Potion-LES-TNMT-MSM-1069.jpg Tenement Museum https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1564461426550-12TSTERIUVZY141X56KC/Potion-LES-TNMT-MSM-1057.jpg Tenement Museum - Garment Worker Factory For the Tenement Museum’s newest permanent exhibition, we meticulously recreated a Chinatown dress factory, surreptitiously embedding technology into everyday objects to tell authentic, compelling stories in a way that wouldn’t detract from the setting. https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1564461252453-72F7IQB4UWQADCM7RB3O/Potion-LES-TNMT-MSM-1162.jpg Tenement Museum - Vintage CRT Television We retrofitted an old tube to feature interviews of the actual residents who lived in the apartment over the last 100 years. Tour guides would invite a guest to turn on the TV and hear their story. https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1564461297860-DJOAC126JWAZDB0ALSOV/Potion-LES-TNMT-MSM-1049.jpg Tenement Museum - Paul Anka Records The frequency of Tenement tours required a solution to playing delicate, rare vintage records, so we retrofitted a turntable with sensors and a digital music player to ensure a theatrical experience that lasted for decades to come. https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1564461337487-HUDMGFFR3X25I1UT4QZB/Potion-LES-TNMT-MSM-1148.jpg Tenement Museum - Projected Media While immersive storytelling was critical to communicate this history, it was important to have the space still feel like a time capsule, and so we consequently employed projection (exclusively) to ensure that it would be embedded into the architecture and invisible when not activated. A full wall movie and a localized infographic are both visible here. https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1564461255223-8JDKPNTN943W36R07KRY/Potion-LES-TNMT-MSM-1095.jpg Tenement Museum https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1564461344869-F7ID1WZT87TO6W8C9QDN/Potion-LES-TNMT-MSM-1134.jpg Tenement Museum - Sewing Stories We disassembled and customized actual sewing machines used in Chinatown garment factories, employing capacitive touch and a pico projector in an effort to tell the stories of the workers who used them: touching the sewing machine triggers an interview to appear on the sewn fabric. https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1564461377779-15ZU42190CB7H1H7JIB1/Potion-LES-TNMT-MSM-1225.jpg Tenement Museum https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1564461430353-2TIDY9YVF477POT80KKY/Potion-LES-TNMT-MSM-1127.jpg Tenement Museum - Capacitive Touch In addition to the sewing machines, a variety of other objects in the room were rigged to tell stories: food, silverware, toys (shown here), and even a vintage rotary payphone all came to life at the touch of a fingertip, sharing remarkable audio stories. https://www.matthewmcnerney.com/nyu-langone-health daily 0.75 2024-01-03 https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1564546165346-FSKRAPKPJPR6AMP29SE1/NYUSB_NikolaiWalkingPurpleSM.jpg NYU Langone Health https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1564546165346-FSKRAPKPJPR6AMP29SE1/NYUSB_NikolaiWalkingPurpleSM.jpg NYU Langone Health https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1704279783777-KO455WSCX3O0IMP2WDOK/image-asset.jpeg NYU Langone Health - NYU Langone Health Science Building As part of the build out of its new 8+ acre campus on the east side, NYU Langone Health wanted to integrate interactive media to help tell its story and improve patient and staff experience. https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1564543773392-63JODZXU01J1CBYM64TQ/Pratt_DynamicImagery.063.jpeg NYU Langone Health - Analog Inspiration Despite a dynamic digital interface for day-parting, we wanted to be sure that the quality of light portrayed on screen was rooted in the wisdom of Impressionism. Therefore, we commissioned an illustrator—the brilliant Veronica Lawlor—to document sunsets and skies via watercolor that were later injected into system as HEX codes. https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1564542425916-XU8ZK9NR0M7HCO9BPS52/image-asset.jpeg NYU Langone Health - NYU Langone: Science Building As part of the build out of its new 8+ acre campus on the east side, NYU Langone Health wanted to integrate interactive media to help tell its story and improve patient and staff experience. https://static1.squarespace.com/static/544976b6e4b06cd5a39cfdb4/5d4105a4c3b2210001f9ac8a/5d4105d908b5f00001f71dc4/1564542410443/ NYU Langone Health https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1564542963683-04X2XJJCATNI8Z97C1UB/NYUSB_Architecture.jpeg NYU Langone Health The wall served two purposes: the discovery of compelling stories, and utility of information gathering. Because the Science Building was the first building of a campus-wide transformation, we also wanted to design a platform that was scalable not only across multiple sizes and locations, but also as a bedrock for additional experiences and applications. https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1564542964849-PAWWIFJ5KEW4VD8XPCBE/Weather.001+%281%29.jpeg NYU Langone Health When it’s raining in the fall, it looks and behaves totally different than a sunny day in spring. After hours it looks and behaves differently than in during the workday. To induce engagement, a content layer in the the foreground dynamically responds to people in the space; an individual or group dwelling close by might be served up story content based on their position in space which they can then interact with via touch for a deeper dive. https://www.matthewmcnerney.com/hassenfeld-childrens-hospital daily 0.75 2024-01-24 https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1564545643072-N5EXAHWU1MFG67QQXRQ3/Refined_ChildrensHospital.png Hassenfeld Children's Hospital https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1564545643072-N5EXAHWU1MFG67QQXRQ3/Refined_ChildrensHospital.png Hassenfeld Children's Hospital https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1564545610898-G3TLTKOPXOEJH8VJLI90/P1030604.jpg Hassenfeld Children's Hospital https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1564545638560-L0QP9PC44DRVETC2R8SL/Refined_ChildrensHospital_2.png Hassenfeld Children's Hospital https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1564545534338-EO6R4KRAHVOTBCA41BDI/image-asset.jpeg Hassenfeld Children's Hospital - Hassenfeld Children's Hospital City Explorer https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1564545498560-GGYKFJOUBSL5B9HQLAQW/20180916_CI_boardwalk_set.jpg Hassenfeld Children's Hospital https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1564545498576-3RNFRI4XEQ9QJO8G3OM5/20190614_ES_sunset_skyline_sample.jpg Hassenfeld Children's Hospital https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1564545499156-EO0NYTC11XSK6H4CR8B9/veronica_lawlor_central_park_nyu_hassenfeld.jpg Hassenfeld Children's Hospital https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1564545590675-RNECUK9NR2C6BG8OPGQZ/vl_HCHCW_TransitionScreen_Credit2-copy.jpg Hassenfeld Children's Hospital https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1564545590421-E4BDNZUR1EM41ZYK8KQ7/vl_BZ_jungle_scene-1170x790.jpg Hassenfeld Children's Hospital https://www.matthewmcnerney.com/innit-kitchen-of-the-future daily 0.75 2024-01-03 https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1564546110170-LIBEQZUJ312ZCVHU48PQ/winstonstruye.com-0267.jpg Innit Kitchen of the Future https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1564546110170-LIBEQZUJ312ZCVHU48PQ/winstonstruye.com-0267.jpg Innit Kitchen of the Future https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1704279912419-C0J0P1QEM4ZXTMVYK2W6/image-asset.jpeg Innit Kitchen of the Future - Innit Connected Loft at Pirch SoHo https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1564546882299-J26W2IGCM5PCJGVM5UH0/image-asset.jpeg Innit Kitchen of the Future - Innit at Pirch NYC https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1564546114036-VSRH420PME5Q0QEATIB4/LUV_9301.jpg Innit Kitchen of the Future https://static1.squarespace.com/static/544976b6e4b06cd5a39cfdb4/5d41141fece57a000121be68/5d4116b23d74b7000163a454/1564546819103/ Innit Kitchen of the Future - Innit at Pirch NYC https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1564546230879-X5TR1F66ZM74P6SNFT4T/8Secs_1.gif Innit Kitchen of the Future https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1564546547950-5AO3QS255ZUSEA157U9S/winstonstruye.com-0137.jpg Innit Kitchen of the Future https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1564546577176-2TIO8QIY9IHCMIULAQRJ/winstonstruye.com-0070.jpg Innit Kitchen of the Future https://www.matthewmcnerney.com/iron-burn-shirt daily 0.75 2019-10-02 https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1414497896843-GPMA6IAYHI4E270TC3W1/TShirt_Wrap.jpg Iron Burn Shirt - Iron Burn Shirt Delivered in an elaborate architectural mailing tube, complete with custom wrapping paper. https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1414497896843-GPMA6IAYHI4E270TC3W1/TShirt_Wrap.jpg Iron Burn Shirt - Iron Burn Shirt Delivered in an elaborate architectural mailing tube, complete with custom wrapping paper. https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1414497895819-9RQ2JHZIMW2GVO9WA5C7/TShirt_roll.jpg Iron Burn Shirt - Hangtag The hangtag featured a UV-spot varnish of the Polemic logo. https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1414497898288-2C37B1VYKAJ6FAP3JE8H/burnshirt.jpg Iron Burn Shirt https://www.matthewmcnerney.com/print-1 daily 0.75 2020-11-23 https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1546223570360-BISZRH0UAQE0M7GD78WM/TTTBIM_PaperbackMockup.png Branding - I'm Telling the Truth, But I'm Lying I’m Telling the Truth, but I’m Lying, Bassey Ikpi’s instant NY Times Bestseller, explores her life through the lens of her mental health and diagnosis of bipolar II and anxiety. Harper Perennial, 2019 https://www.matthewmcnerney.com/posters daily 0.75 2021-01-26 https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1546227563225-1ISLV303ZRHP9YJHKH49/vaginamonologues.jpg Posters + Print - The Vagina Monologues: Poster This trompe l’oeil promotion for Eve Ensler's Vagina Monologues was commissioned for a performance at Princeton University. https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1546227563225-1ISLV303ZRHP9YJHKH49/vaginamonologues.jpg Posters + Print - The Vagina Monologues: Poster This trompe l’oeil promotion for Eve Ensler's Vagina Monologues was commissioned for a performance at Princeton University. https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1546223570360-BISZRH0UAQE0M7GD78WM/TTTBIM_PaperbackMockup.png Posters + Print - I'm Telling the Truth, But I'm Lying I’m Telling the Truth, but I’m Lying, Bassey Ikpi’s instant NY Times Bestseller, explores her life through the lens of her mental health and diagnosis of bipolar II and anxiety. Harper Perennial, 2019 https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1546531128438-9ZF8HDIPNIGPPDWG6B5E/StockholmSavings_Poster.jpg Posters + Print - Stockholm Savings: Poster When a bank heist goes wrong, the media pounces on the chance to sensationalize the incompetent robber’s motive: a sex change operation for his lover. Based on the same true story that inspired Dog Day Afternoon. https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1414465905575-SRTP0UPV3RE5ZSHB22RB/Chocolate_Sessions_Poster.jpg Posters + Print https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1611471074558-6PRPMZFD82TEBTP4S2IW/01_MicrowaveContainers_v1.2.jpg Posters + Print - York Street Hot Meals Label design for a new line of microwaveable meals from York Street Catering, capable of being served in under 2 minutes. https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1611576502617-HNITD7W4BCELHPALTP2F/Portfolio_LH_StyleGuideSample.png Posters + Print - LEGO House Style Guide Developed the identity, branding, and 150+page Style Guide for the new LEGO experience center in Denmark. https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1546296352225-33QIPS4E85CVHZTLONXU/20171018_MM_Portfolio.041.png Posters + Print - Custom Maps Over the course of two years, 16 custom, hand-drawn maps were developed for the project. At almost three meters tall each, the immersive maps told a far more emotional story than political borders—wars, power struggles, economic shifts, and the fight for a better world. https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1414500024193-7E3GLK5OEWQ5W6E48FD0/YorkSt_Menu.jpg Posters + Print https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1414496988873-DSATF3BF5QOA0XYNK2LJ/Brandbook1.jpg Posters + Print - 22 Squared Brand Book Leveraging some amazing statistics about 22 Squared’s clients and metrics, we created a Brand Book rooted solely in numbers that celebrated the new name change and focus on friendship and loyalty. https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1414634558410-TG4WBQ4B4DM0T2DTAP11/image-asset.jpeg Posters + Print - Trapeze School Curriculum Chart For those endeavoring to learn aerial arts, there is no formal training program—it’s an apprenticeship model. To bring some rigor to their school, TSNY commissioned Polemic to design a chart to illustrate logical progressions, pre-requisites, and particular dangers associated with each trick. See Detail https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1549033992970-M1BKH7RJE7C3A1MSQD4B/Apocalypso_Flat.png Posters + Print - Apocalypso, Roof Books (Copy) Evelyn Reilly, an award-winning poet, and a finalist for the Poetry Society of America's Norma Farber First Book Award, commissioned Polemic to design the cover of Apocalypso, a dystopian meditation on the Book of Revelation and global warming. Published by Roof Books. https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1546227089241-2EMZ7NCP7IZSIZ4T7FD6/KyleMockUp.png Posters + Print - The Winds of Crowns and Wolves: K.E. Walter (Copy) A coming-of-age fantasy novel that chronicles the journey of Neach as he discovers his ancestry and prepares for his greatest challenge. https://www.matthewmcnerney.com/branding daily 0.75 2023-11-30 https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1549035761758-7H2CQWKXFSLH3YIV4484/KCA_logo.png Identities https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1549035761758-7H2CQWKXFSLH3YIV4484/KCA_logo.png Identities - Keep a Child Alive Updated identity for the charity that Alicia Keys started to help fight the AIDS epidemic in Africa. https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1414467039493-H7ZYMMVSAHI4R2N2MX8B/image-asset.jpeg Identities - Moochaloo This children’s show production agency sought a logo that was both charming and musical—but still maintained some dignity. https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1611663449686-IPVRR6UZX3BGPM24JKNT/AAMNTNT_Logo+copy.png Identities - African/American Exhibit African/American: Making the Nation’s Table at the Museum of Food & Drink chronicled the untold story of how slavery forever changed the palate of American cuisine. The mark was inspired by a 100ft quilt that anchored the exhibition’s content. https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1606103695107-OVRX5JFWGS4WVGCTDHD7/6_Degrees.png Identities - Six Degrees Dance Company The mark for this dance company scales exponetially—at its smallest, it reads as both a 6 and human bodies. At its largest, its intricate detail allows for bold cropping for use in advertisements and marketing, stretching the tight budget of the independent dance company. https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1414469755238-62KINY9WR3Q79H3LQPJB/22Numbers.jpg Identities - 22 Squared The agency’s name—born from research that indicated that Americans have 484 friends over their lifetime—inspired an identity that transformed the number 2 into a human avatar. The core mark of two 2s hugging was supplemented by a pattern to be used as envelope liners, wrapping paper, and for note cards and correspondence. https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1606103737032-BPIQVBE0DLUQ9CGRP7OC/PotionStationery.png Identities https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1606103714498-P91VVD6RWD358OWUUV9J/FarFromHome.png Identities - Far From Home Podcast Identity for Peabody Award-winning journalist Scott Gurian’s podcast about traveling in some remarkably foreign territory. https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1612023841686-AKHGSWUALJ582UBOC8L1/image-asset.png Identities - York Street Market York Street services over 20 states and makes over 50,000 sandwiches and boxed lunches a day, providing food service for Amtrak, universities, and hotel chains. https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1611663342612-EEUVSF0IRB0NHKZBTBYW/FireIce_Mark.jpg Identities - Fire + Ice Branding This Boston restaurant specializes in both cocktails and at-the-table hibachi cooking. https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1414467399814-708738NJ0SX2HYQUTHFK/image-asset.jpeg Identities - Lenox Hill Hospital Prior to their merger with Northwell Health, I was commissioned to redesign Lenox Hill Hospital’s identity to mark their merger with Manhattan Ear, Nose & Throat. https://www.matthewmcnerney.com/work-2 daily 0.75 2020-11-23 https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1414553124961-9QGNW9MV3OSYKQVW4R4I/image-asset.jpeg PRINT - Women of Courage, Dust Jacket Women of Courage shares an intimate look at the inspiring women who are forging a new future in Afghanistan and playing a crucial role in the changing landscape of this turbulent nation, giving voice to a culture of women that has been silenced for decades under the oppressive regime of the Taliban. https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1414470251544-0DVK245LZXO4RIESBGTT/22Squared.jpg PRINT - 22 Squared Rebranding Polemic designed 22 Squared's logo as two numbers hugging. We adopted yellow—a color symbolically associated with friendship—as the primary palette, and crafted custom letterforms with soft, curved edges to make the typography friendlier. https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1414630507468-59RWOG70959CC42497AD/6_Degrees_Logo.jpg PRINT https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1414466319216-3DPZYSJCERV3WGCG8D2O/image-asset.jpeg PRINT - Shakespeare Paperbacks https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1414466643551-8HD9AV1NF9UGN16FH784/image-asset.jpeg PRINT - International Executive Resources Group https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1414467039493-H7ZYMMVSAHI4R2N2MX8B/image-asset.jpeg PRINT https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1414467079252-50DPR6MSIVRR4MBDF7K4/image-asset.jpeg PRINT - Neumodern Furniture https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1414468518919-P1CDUM2XQWHXJ4ELDG9Z/image-asset.jpeg PRINT https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1414468879820-F3XBJ2TIM8EW3QHLW957/image-asset.jpeg PRINT https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1414468919216-LMWDMNVWS0N435BJ8DPY/image-asset.jpeg PRINT https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1414503456582-QMX1J1YSBAHAYTDW4SVF/image-asset.jpeg PRINT https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1414543742765-V7N586F4347CKIFKB9R9/image-asset.jpeg PRINT https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1414543893943-JNGK5YEPPMONHVDTCSBP/LFG.jpg PRINT https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1414550286285-GJYWYXTTJ2O8XN9KRJK3/ShavedLogo.jpg PRINT https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1414502458091-RWQN9O15PP59UC0WV7MO/image-asset.jpeg PRINT https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1414634558410-TG4WBQ4B4DM0T2DTAP11/image-asset.jpeg PRINT - Curriculum Chart https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1414647341797-KY3JGJJ5PE3DB7MSSSDQ/image-asset.jpeg PRINT https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1414467399814-708738NJ0SX2HYQUTHFK/image-asset.jpeg PRINT https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1414498650026-E8FRX2XB095BLZKO52U2/MaterialConnexion.jpg PRINT - Promotional Materials https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1414499046324-WGRQ4ZOTQALPWSA94FPE/image-asset.jpeg PRINT https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1414467311981-W8Q09WM4IXWZFZHXDOQ0/FireIce_Logo.jpg PRINT https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1414497220208-FQ6EYXWN43REXKB3BP6Q/image-asset.jpeg PRINT https://www.matthewmcnerney.com/gifts daily 0.75 2024-01-03 https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1414466211809-3NX9YKV9R6NNZU5Z7KLL/polemic_pencils.jpg Terrible Gifts - Extreme Failure Pencils Each pencil set was wrapped in a quote: "Only those who dare to fail greatly can ever achieve greatly" —Bobby Kennedy https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1414466211809-3NX9YKV9R6NNZU5Z7KLL/polemic_pencils.jpg Terrible Gifts - Extreme Failure Pencils Each pencil set was wrapped in a quote: "Only those who dare to fail greatly can ever achieve greatly" —Bobby Kennedy https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1414466123529-ZVVF2CX31MEH0X4PYIBL/image-asset.jpeg Terrible Gifts - Three Tube Socks Three generic socks were elegantly wrapped, with the third sock embroidered with our monogram. Inside, the note included a quote: "It's the thought that counts." https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1414497895835-PQOMTZIKL3113MDP55F1/NewYears.jpg Terrible Gifts - Healing the World After a particularly violent year of civil wars, terrorism, and senseless school shootings, I took a more serious approach to my holiday card, creating a two-sided bandage that read "Much hope for a new year of recovery and forgiveness." https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1414497898288-2C37B1VYKAJ6FAP3JE8H/burnshirt.jpg Terrible Gifts - Iron Burn Shirt Each shirt was meticulously hand silk-screened with an iron burn on the back shoulder, and then wrapped in an elegant tube with a James Joyce quote on the tag saying “Mistakes are the portals of discovery”. View Project https://www.matthewmcnerney.com/writing daily 0.75 2023-11-30 https://static1.squarespace.com/static/544976b6e4b06cd5a39cfdb4/t/656807a7074e411c1d7263c6/1611105102292/ Writings https://static1.squarespace.com/static/544976b6e4b06cd5a39cfdb4/6007825336b84575d741289b/6007834e25c5900e4c390921/1611105102292/ Writings https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1701316387230-QK4DSV3BA2JSDE6NIHU7/DougWheeler.png Writings - Brands and the Emerging Transcendence Economy The next big wave of successful brands will dominate the hearts and minds of customers by delivering escape and enchantment. https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1611105136814-FK7C2XCV1ZULGBO88DWO/1_T0UVOOpFgymHVOeCOOAKDA.jpeg Writings - Your Customer is the Only Channel It’s time for brands to acknowledge the death of Omnichannel and the birth of a far more exciting and efficient strategy: Monochannel. https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1611105138292-8WPGB0UF9SVBGX2S24IR/1_kKJb77BUBqs8LS_cQS2_ug.png Writings - The Office is Not a Place, It's a People Work in the future should be conducted through an ecosystem of environments and a distributed workforce — one that is empowered with physical and virtual tools to connect teams effectively. https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1611105188584-6XHR1W5W9HSK8I8GOA9P/HumansFeelHuman.jpg Writings - Humans Need Humans to Feel Human The future will (thankfully) be a lot less virtual than you think. https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1611106007016-ATZWUQNBK9RUHAUAQ3EX/1_n7y-_ib8FBuhZU6EJA-6Vg.png Writings - Retail Rollout Has Rolled Over. Forget about location, location, location. Retail is now about location plus hyper-specialized and curated experiences—and it’s way better this way. https://www.matthewmcnerney.com/retailprojects daily 0.75 2024-03-04 https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1611263361959-YI3HCKIK33T2ETN2NFLT/TiffanyCo.png Retail Project - Tiffany Flagship Redesign For two years, working directly with the C-Suite, I collaborated with Tiffany & Co. to reimagine their signature Flagship, from strategy to programming, environments, service, staffing, and customer loyalty. https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1611263361959-YI3HCKIK33T2ETN2NFLT/TiffanyCo.png Retail Project - Tiffany Flagship Redesign For two years, working directly with the C-Suite, I collaborated with Tiffany & Co. to reimagine their signature Flagship, from strategy to programming, environments, service, staffing, and customer loyalty. https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1611263387825-J6QGO2OGAQLL8IM97NKD/TiffanyCo_2.png Retail Project - Tiffany & Co. Flagship Redesign A (very small) sample of the work completed, including customer journeys, masterplanning, product & service creation, and service design for operations and logistics. https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1611263605264-7E2JZ22BDYT57I7D08FL/Kohls.png Retail Project - Kohl's National Store Redesign I worked with Michelle Gass, CEO of Kohl’s, and her broader C-Suite team to reimagine Kohl’s from the ground up, differentiating it from its current identity of a disparate collection of brands into a newer, coherent retail experience for families. https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1611264599556-3T3V6GGZAH9TWB37SXT8/Tumi1.png Retail Project - Tumi Global Store Redesign I worked with Tumi for over a year to develop their store of the future, first deployed in China. The work involved curating their merchandise, reimagining their fixtures and furnishings, and expanding their hospitality offerings. https://static1.squarespace.com/static/544976b6e4b06cd5a39cfdb4/6009eb155dd8263eab57911d/6009eb81d2802b3ca3ea1d67/1611262849997/ Retail Project https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1611262862950-TIN87OPY5Z0GK27S0RQO/Tumi2.png Retail Project - Tumi Global Store Redesign The work culminated in the creation of a drawing set for the AOR in China to implement. https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1611262866600-TWF55B6340K1W6WYBAXH/Westin.png Retail Project - Westin Global Lobby Redesign I worked with Marriott International for a year to reimagine the Westin lobby to function as both a revenue-generating marketplace as well as a beacon for their wellness programming. https://www.matthewmcnerney.com/home daily 1.0 2025-04-21 https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1611096925978-F4LCUBP3SL7R47ZHQTMQ/P1141108-small.jpg Home - Select Client List Tiffany & Co. LEGO Netflix Walmart Kyndryl St Louis CITY Soccer Nature’s Way Vitamins Dell Technologies Under Armour Albertsons New Balance Timberland Durex New York Football Giants NASCAR Marriott International Depop Tumi Dollar General Insa Cannabis Cleveland Museum of Art NYU Langone Health Keep a Child Alive Museum of Food & Drink Harper Perennial Kohl's Clinton Foundation The Tenement Museum Ghirardelli https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1611060852624-VA3N2YYW5QZCFQC1RTI2/Lego_logo.png Home https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1611060916613-VBXNZG3A8WDXEWNAD5JH/Kohls_logo.png Home https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1611060242208-QFIZD59QG9OTNXVZFO02/TiffanyCo_logo.png Home https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1546227563225-1ISLV303ZRHP9YJHKH49/vaginamonologues.jpg Home - The Vagina Monologues: Poster This trompe l’oeil promotion for Eve Ensler's Vagina Monologues was commissioned for a performance at Princeton University. https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1546223570360-BISZRH0UAQE0M7GD78WM/TTTBIM_PaperbackMockup.png Home - I'm Telling the Truth, But I'm Lying I’m Telling the Truth, but I’m Lying, Bassey Ikpi’s instant NY Times Bestseller, explores her life through the lens of her mental health and diagnosis of bipolar II and anxiety. Harper Perennial, 2019 https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1546531128438-9ZF8HDIPNIGPPDWG6B5E/StockholmSavings_Poster.jpg Home - Stockholm Savings: Poster When a bank heist goes wrong, the media pounces on the chance to sensationalize the incompetent robber’s motive: a sex change operation for his lover. Based on the same true story that inspired Dog Day Afternoon. https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1414465905575-SRTP0UPV3RE5ZSHB22RB/Chocolate_Sessions_Poster.jpg Home https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1611471074558-6PRPMZFD82TEBTP4S2IW/01_MicrowaveContainers_v1.2.jpg Home - York Street Hot Meals Label design for a new line of microwaveable meals from York Street Catering, capable of being served in under 2 minutes. https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1611576502617-HNITD7W4BCELHPALTP2F/Portfolio_LH_StyleGuideSample.png Home - LEGO House Style Guide Developed the identity, branding, and 150+page Style Guide for the new LEGO experience center in Denmark. https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1546296352225-33QIPS4E85CVHZTLONXU/20171018_MM_Portfolio.041.png Home - Custom Maps Over the course of two years, 16 custom, hand-drawn maps were developed for the project. At almost three meters tall each, the immersive maps told a far more emotional story than political borders—wars, power struggles, economic shifts, and the fight for a better world. https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1414500024193-7E3GLK5OEWQ5W6E48FD0/YorkSt_Menu.jpg Home https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1414496988873-DSATF3BF5QOA0XYNK2LJ/Brandbook1.jpg Home - 22 Squared Brand Book Leveraging some amazing statistics about 22 Squared’s clients and metrics, we created a Brand Book rooted solely in numbers that celebrated the new name change and focus on friendship and loyalty. https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1414634558410-TG4WBQ4B4DM0T2DTAP11/image-asset.jpeg Home - Trapeze School Curriculum Chart For those endeavoring to learn aerial arts, there is no formal training program—it’s an apprenticeship model. To bring some rigor to their school, TSNY commissioned Polemic to design a chart to illustrate logical progressions, pre-requisites, and particular dangers associated with each trick. See Detail https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1549033992970-M1BKH7RJE7C3A1MSQD4B/Apocalypso_Flat.png Home - Apocalypso, Roof Books (Copy) Evelyn Reilly, an award-winning poet, and a finalist for the Poetry Society of America's Norma Farber First Book Award, commissioned Polemic to design the cover of Apocalypso, a dystopian meditation on the Book of Revelation and global warming. Published by Roof Books. https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1546227089241-2EMZ7NCP7IZSIZ4T7FD6/KyleMockUp.png Home - The Winds of Crowns and Wolves: K.E. Walter (Copy) A coming-of-age fantasy novel that chronicles the journey of Neach as he discovers his ancestry and prepares for his greatest challenge. https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1414466211809-3NX9YKV9R6NNZU5Z7KLL/polemic_pencils.jpg Home - Extreme Failure Pencils Each pencil set was wrapped in a quote: "Only those who dare to fail greatly can ever achieve greatly" —Bobby Kennedy https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1414466123529-ZVVF2CX31MEH0X4PYIBL/image-asset.jpeg Home - Three Tube Socks Three generic socks were elegantly wrapped, with the third sock embroidered with our monogram. Inside, the note included a quote: "It's the thought that counts." https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1414497895835-PQOMTZIKL3113MDP55F1/NewYears.jpg Home - Healing the World After a particularly violent year of civil wars, terrorism, and senseless school shootings, I took a more serious approach to my holiday card, creating a two-sided bandage that read "Much hope for a new year of recovery and forgiveness." https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1414497898288-2C37B1VYKAJ6FAP3JE8H/burnshirt.jpg Home - Iron Burn Shirt Each shirt was meticulously hand silk-screened with an iron burn on the back shoulder, and then wrapped in an elegant tube with a James Joyce quote on the tag saying “Mistakes are the portals of discovery”. View Project https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1549035761758-7H2CQWKXFSLH3YIV4484/KCA_logo.png Home - Keep a Child Alive Updated identity for the charity that Alicia Keys started to help fight the AIDS epidemic in Africa. https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1414467039493-H7ZYMMVSAHI4R2N2MX8B/image-asset.jpeg Home - Moochaloo This children’s show production agency sought a logo that was both charming and musical—but still maintained some dignity. https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1611663449686-IPVRR6UZX3BGPM24JKNT/AAMNTNT_Logo+copy.png Home - African/American Exhibit African/American: Making the Nation’s Table at the Museum of Food & Drink chronicled the untold story of how slavery forever changed the palate of American cuisine. The mark was inspired by a 100ft quilt that anchored the exhibition’s content. https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1606103695107-OVRX5JFWGS4WVGCTDHD7/6_Degrees.png Home - Six Degrees Dance Company The mark for this dance company scales exponetially—at its smallest, it reads as both a 6 and human bodies. At its largest, its intricate detail allows for bold cropping for use in advertisements and marketing, stretching the tight budget of the independent dance company. https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1414469755238-62KINY9WR3Q79H3LQPJB/22Numbers.jpg Home - 22 Squared The agency’s name—born from research that indicated that Americans have 484 friends over their lifetime—inspired an identity that transformed the number 2 into a human avatar. The core mark of two 2s hugging was supplemented by a pattern to be used as envelope liners, wrapping paper, and for note cards and correspondence. https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1606103737032-BPIQVBE0DLUQ9CGRP7OC/PotionStationery.png Home https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1606103714498-P91VVD6RWD358OWUUV9J/FarFromHome.png Home - Far From Home Podcast Identity for Peabody Award-winning journalist Scott Gurian’s podcast about traveling in some remarkably foreign territory. https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1612023841686-AKHGSWUALJ582UBOC8L1/image-asset.png Home - York Street Market York Street services over 20 states and makes over 50,000 sandwiches and boxed lunches a day, providing food service for Amtrak, universities, and hotel chains. https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1611663342612-EEUVSF0IRB0NHKZBTBYW/FireIce_Mark.jpg Home - Fire + Ice Branding This Boston restaurant specializes in both cocktails and at-the-table hibachi cooking. https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1414467399814-708738NJ0SX2HYQUTHFK/image-asset.jpeg Home - Lenox Hill Hospital Prior to their merger with Northwell Health, I was commissioned to redesign Lenox Hill Hospital’s identity to mark their merger with Manhattan Ear, Nose & Throat. https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1611964329218-PJ49EMQPPL6N59W2YO9E/StockholmSavings_Banner.jpg Home https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1546470890996-NUU4ORLR9GJK6FTRDRW0/LEGOHouse_Joy.jpg Home - The Home of the Brick: Billund, Denmark I consulted on every aspect of The LEGO House, including its programming, masterplan, sculpture design, aesthetic, retail/product strategy, and identity—even its restaurant. View Project https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1546471057306-HHT6KAI6S2S0NT64BQE2/BecomeanArtwork_2.jpg Home - Cleveland Museum of Art: Cleveland, OH In the newly redesigned ArtLens Gallery, visitors are able to digitally explore over 2,000 artworks in ways never-before-possible. ©Potion View Project https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1678558457542-WWALLHAQ26KVEDABJMV1/Ghirardelli_SF.jpg Home - Ghirardelli Square Redesigning the chocolate icon’s landmark heritage site for tourism. View Project https://www.matthewmcnerney.com/insa daily 0.75 2023-07-02 https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1688323387041-GK1OWXCXFQ7NGHCRB8IG/image-asset.jpeg INSA https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1688323387041-GK1OWXCXFQ7NGHCRB8IG/image-asset.jpeg INSA https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1688323431886-XBPP8XRHSDB50TSS08Z9/msp_insa04.jpg INSA https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1688323449328-Y7K5VHNIVV0W0H8TCFMT/msp_insa05.jpg INSA https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1688323462226-44AEDSPV013C2Y3EZLHX/msp_insa06.jpg INSA https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1688323475256-YFOD5GPKCTXV1S9JCYCS/msp_insa07.jpg INSA https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1688323488400-F4VO5IXCWW8NH0VOPWSK/msp_insa08.jpg INSA https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1688323500052-XBNP6MBJ9OZJJ8UL5YSG/msp_insa09.jpg INSA https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1688323510042-J1SP4WNS3XMR3LZB5RHV/msp_insa10.jpg INSA https://www.matthewmcnerney.com/ghirardelli daily 0.75 2023-07-02 https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1688324234210-Q7M5IYJW3NDB1D8HV3EB/Ghirardelli_SF.jpg Ghirardelli https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1688324234210-Q7M5IYJW3NDB1D8HV3EB/Ghirardelli_SF.jpg Ghirardelli https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1688324109960-3AJNFZ7AHX4XGC4B17VX/2-ice-cream-sundae-trio.jpg Ghirardelli https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1688324168245-KGFXCPQM0AN8EKUFTAZX/5-pick-and-mix-station-retouched-option.jpg Ghirardelli https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1688324181613-ZZ0OLISCSYDT0XF2VUJD/10-interior-wide-shot-from-side-door.jpg Ghirardelli https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1688324088633-33BRH8NYPJ3AOADGNOP8/1-alcatraz-room.jpg Ghirardelli https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1688324154798-MNI3FBY89GLRR1Q7BDE8/3-world-famous-hot-fudge-ice-cream-sundae.jpg Ghirardelli https://www.matthewmcnerney.com/kohls-sotf daily 0.75 2023-07-02 https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1688325073135-JY35VMU8EFV1LPUPP5U2/5_Active.jpg Kohl's SOTF https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1688325073135-JY35VMU8EFV1LPUPP5U2/5_Active.jpg Kohl's SOTF https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1688325021099-CDO7NXWJEJPJWDFI3XJE/1_Elevated+VM.jpg Kohl's SOTF https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1688325034724-Z7N4B024M1CCYFAY2JSX/2_Product+Storyteling+Womens.jpg Kohl's SOTF https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1688325048181-LGQLJ8GQNPDM73X2B2E8/3_Home.jpg Kohl's SOTF https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1688325062975-BP9S8IOKNH9N5LSIX90S/4_Discovery.jpg Kohl's SOTF https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1688325083125-YM865SP30AP2NH7R5D8Y/6_Easy+Essentials.jpg Kohl's SOTF https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1688325090868-7L8U8Q8W73KM88L6Q2SA/7_Checkout.jpg Kohl's SOTF https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1688325096435-ZFNSJW01NR957M0RA412/8_Services.jpg Kohl's SOTF https://www.matthewmcnerney.com/new-balance daily 0.75 2024-01-03 https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1704278352250-OC53QS2GU8AHJ3MBUU49/1703347958621.jpeg New Balance https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1704278352250-OC53QS2GU8AHJ3MBUU49/1703347958621.jpeg New Balance https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1704278352238-VSXJNKPUNHEZ0I01W1EY/1703347958612.jpeg New Balance https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1704278352855-RTPWETIMELQDVGUSRN94/1703347958343.jpeg New Balance https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1704278652325-A6ZQZJ0RYCF91SPTF1LD/1683643519759.jpg New Balance https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1704278353556-WBUM5RP54WZEOZXKLA7W/1683643527472.jpeg New Balance https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1704278353618-F8ALWH6HK1EFB7L4JOTK/1702651290414.jpeg New Balance https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1704278354213-OXO2FZU5232XPMM34MWW/1702670878374.jpeg New Balance https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1704278354390-T7CAPBVG8M5N1XBOA5JW/1702670883797.jpeg New Balance https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1704278354852-DHA8JVIQ1EK9R22NZYBZ/1688183655408.jpeg New Balance https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1704278355050-56LD9RMFL5PLA699C3PC/1694840344133.jpeg New Balance https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1704278355593-LMA8MTIHHCVRCI26O8JF/1694840344317.jpeg New Balance https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1704278355726-2JEYYKPVHPIXUPN7IWQ4/1696493599403.jpeg New Balance https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1704278356268-46LTP8TPT1M7M2MV7NZG/1696493599181.jpeg New Balance https://www.matthewmcnerney.com/about daily 0.75 2024-03-04 https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1547520769729-X9JY6YAW6VUAHGDG8STQ/McNerney_PublicSpeaking.jpg About Speaking at the Mayo Clinic Conference, Minnesota https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1564456389445-9HGEY5SGY53WXFTLZJPM/GlobalShop2019.jpg About Speaking at GlobalShop 2019, Chicago https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1547519540035-YBG2BRT05IQO55SSXWXG/MatthewMcNerney.jpg About Matthew McNerney https://www.matthewmcnerney.com/retail daily 0.75 2023-03-11 https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1611263361959-YI3HCKIK33T2ETN2NFLT/TiffanyCo.png Retail Design - Tiffany Flagship Redesign For two years, working directly with the C-Suite, I collaborated with Tiffany & Co. to reimagine their signature Flagship, from strategy to programming, environments, service, staffing, and customer loyalty. https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1611263387825-J6QGO2OGAQLL8IM97NKD/TiffanyCo_2.png Retail Design - Tiffany & Co. Flagship Redesign A (very small) sample of the work completed, including customer journeys, masterplanning, product & service creation, and service design for operations and logistics. https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1611263605264-7E2JZ22BDYT57I7D08FL/Kohls.png Retail Design - Kohl's National Store Redesign I worked with Michelle Gass, CEO of Kohl’s, and her broader C-Suite team to reimagine Kohl’s from the ground up, differentiating it from its current identity of a disparate collection of brands into a newer, coherent retail experience for families. https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1611264599556-3T3V6GGZAH9TWB37SXT8/Tumi1.png Retail Design - Tumi Global Store Redesign I worked with Tumi for over a year to develop their store of the future, first deployed in China. The work involved curating their merchandise, reimagining their fixtures and furnishings, and expanding their hospitality offerings. https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1611262862950-TIN87OPY5Z0GK27S0RQO/Tumi2.png Retail Design - Tumi Global Store Redesign The work culminated in the creation of a drawing set for the AOR in China to implement. https://images.squarespace-cdn.com/content/v1/544976b6e4b06cd5a39cfdb4/1611262866600-TWF55B6340K1W6WYBAXH/Westin.png Retail Design - Westin Global Lobby Redesign I worked with Marriott International for a year to reimagine the Westin lobby to function as both a revenue-generating marketplace as well as a beacon for their wellness programming. https://www.matthewmcnerney.com/writings daily 0.75 2021-01-30 https://www.matthewmcnerney.com/contact daily 0.75 2021-01-30