At the height of the vinyl toy craze, Android 8 was looking to get noticed. Their concept? Take eight of the hottest designers to collaborate for a limited edition set of vinyl toys.

Android 8 hired Polemic to develop a strong identity. We created a LoFi aesthetic with a pixelated letterform, merging the A and 8 together, creating a mark consisting of eight pieces, merged together like Tetris.

This identity carried over to their packaging. The eight toys had to fit into these quirky shapes, providing an interesting constraint for the designers. From a marketing perspective, the set became a hot commodity—purchasing all eight toys recreated the logo.