When Lenox Hill Hospital merged with Manhattan Eye, Ear, and Throat Hospital, Polemic was commissioned to rebrand the prestigious institution. We merged the color palette, and since Lenox Hill is the name of both the neighborhood and the hospital, we connected words into a proprietary spelling. A descender was added to the custom X letterform, as a reference to the doctors' shorthand of prescriptions and diagnoses.

The rebranding encompassed all aspects of the Hospital, including ambulances, wayfinding, print materials, and marketing.