Located in the heart of Boston's college scene, Fire + Ice is a hibachi-style restaurant coupled with a great bar. Customers are able to pick from a host of different ingredients for their meals. For their branding update, Polemic adopted a more artistic aesthetic, using dynamic brush strokes and a clean square to signify the two elements.

We also had the wonderful task of creating a signature experience for the waiters and the customers—each grill is ceremoniously lit from a matchstick removed from an ice cube.